Despite all the hardships, competition, and expenses – small businesses are popping up all of the time. Small businesses face many issues when they're starting, and one of the most prominent is marketing. Marketing makes or breaks a business, and in this day and age, with so much competition floating around the global market – it's hard for small businesses to gain a foothold in their respective industries.
Most small businesses aren't looking to go global – as local operations are far easier to handle, manage, and supply. But, whatever the case may be, some marketing level is practically mandatory, and maybe the best marketing technique for smaller businesses might also be the trendiest one in recent times – SEO.
SEO stands for search engine optimization, which means optimizing your content, website, and profiles to fit into the search engines' niche requirements, thus increasing search engine result pages, better known as SERPS.
To help you better understand what SEO is, how it might help your small business, and just what it might do for you – we'll talk about it in this article.
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Relevant SEO Statistics
SEO is one of the best evergreen marketing techniques for small businesses. Good marketing is as vital to your business as accounting and bookkeeping. To highlight the importance of proper SEO, here are some top statistics on the matter that show just how important SEO is as a practice.
It's safe to say that SEO is a big thing in marketing, and employing SEO in your small business can take it to the very next level.
Search Engines Run the Online World
Search engines are the most prominent factor in the digital realm. Most businesses, corporations, and people are on the internet these days, and as long as they have good SEO, they'll rank higher on search engines.
Since search engines are the most used tools on the modern internet, ranking your website, socials, or services as high as possible will give you a lot of exposure to people searching for relevant queries.
Google is the world's most popular website by a considerable margin. The second most popular website globally is YouTube, with only slightly over one-third of monthly visits. It's safe to say that search engines dominate the digital realm, but Google isn't the only payer in the game.
Baidu, DuckDuckGo, Yahoo, and Bing are still pretty popular search engines – but all of them combined and quadrupled wouldn't even come near Google.
Website Visibility Depends on SEO
If you want to have your company succeed with its online presence, you'll have to work on making it as visible as possible. The best way to increase your website's appeal, visibility, and ranking is by employing SEO tactics.
SEO makes your website that much more visible, making it that much more appealing to potential visitors. The higher your website on Google results, the more people are going to trust it.
Furthermore, the more people who see your website, the more people will interact with it – directly translating into a return on investment.
The denizens of the modern internet are all about visibility, availability, and simplicity . If you want to stand a chance among the giants that dominate industries across the world, you'll have to make your digital presence that much more visible, available, and simple – which is what SEO does.
Content Marketing is Closely Tied to SEO
Content marketing has been making its rounds as the marketing technique of choice for smaller businesses. Creating content such as blogs, eBooks, videos, and infographics for marketing has been popular for a while, and it's all closely related to SEO.
SEO optimized content is content that directly contributes to the SEO of the web page the content is on. Every kind of content, even videos, can be SEO optimized. While in the case of infographics, blogs, and eBooks, SEO optimization is as easy as adding backlinks, keywords and sticking to the right metrics when producing content – you can optimize your video content as well.
Videos are the most popular type of content in 2021, and that isn't likely going to change anytime soon. Video content can be SEO optimized like written content – by adding relevant links to the description, keywords, title, and transcript.
Through proper content marketing, you can effectively drive client action and guide the consumers towards your webpage. SEO only adds to the content that is being marketed by drastically improving its SERPS.
Keywords are Very Important
More than a few things contribute to SEO, and keywords are one of the most important. Aside from backlinks, keywords can make or break content. Keywords and key phrases in your content augment your SERPS, making your content more visible on search engines.
Finding the right keywords for your content isn't an easy or straightforward process. There are many strategies and methods used to find the appropriate keywords and key phrases in content marketing.
Luckily, more than a few readily available software solutions help you find the right keywords. Software solutions such as SaaS Billing, IT Expense Management, and IT Project Management have changed how people interact with websites. Still, if you want to make people interact with the website, you should turn to SEO – and a good place to start is to include the right keywords in your content.
Using stable, popular, and evergreen keywords and keyphrases is advised, as it helps your website rank higher for longer.
SEO and User Experience
SEO and UX are two things that exist in symbiosis. The two are tied together and need to be balanced for your content to perform well. If a web page is optimized for search engines, but it's not optimized for visitors, it might perform well on SERPS, but the bounce rate will be massive.
This is why creating professionally SEO optimized content is best left to professionals rather than software solutions and content generators.
The things that constitute SEO are changing with every search engine update – but there are more than a few tried and tested, long-lasting ways to SEO optimize content.
In layman's terms, optimizing your content with SEO is crucial, but you'll have to pay mind to the human perspective and UX.
SEO is one of the most important marketing techniques in the current digital age – and producing evergreen SEO content has never been as crucial as it is today. Through SEO, you can increase your SERPS, make your content, website, and services that much more visible, and increase your ROI by a significant margin.